Stieglitz – Press & PR
Outlet outreaching for THE empowering womenswear label from Amsterdam
”Stieglitz is an Amsterdam-based fashion brand aspiring women to embrace their inner fire. The core of our business revolves around women empowerment and the representation of the world’s diverse cultural heritage through timeless clothing apparel and accessories.”
14 Leading Magazines
128,7 M People
Our mission was to tap into Stieglitz’ key markets and generate reach by deeply researching the persona and what channels they use. By constantly outreaching the persona's outlets (magazines, Influencers, artists, events, and more,) we generated attention towards the brand in its key target areas: The Netherlands, Scandinavia and Germany.
Pitch brand stories in top tier publications to reflect the essence of the brand as well as its values: Women’s empowerment, sustainability, art.
PITCH MONTHLY DROPS
Pitch news pieces to keep on and continue the conversation with press and key opinion leaders. The aim is to promote the trends and designs with every actions and opportunity Stieglitz is offering.
ARRANGE INTERVIEWS WITH THE FOUNDER
Suggest interviews with Pien, the founder of Stieglitz, to explain the brand and the story behind Stieglitz to the main media (Inspiration, story, design and corporate angle.)
Send relevant product packshots to online outlets and print magazines to be featured. This helped SEO and generated direct sales.
LOOKBOOK & SAMPLES
Send relevant samples and actual collection items to main stylists in order to get visibility with top tier publishers alongside credible and well respected brands.
Press gifting in key markets to speed up the conversation with editors as it gives them a way to experience the brand. By doing so, we can created a community around Stieglitz that will talk about the brand and give visibility to the designs.