CRUEL will host its sixth runway show at Amsterdam Fashion Week, showcasing the CRUEL SS22 ‘AN OBLITERATION IN AMOROUS SPHERES’ collection. A collection created in a state of detachment from reality, in a space where obliteration makes way for fertile dawn.
Armoring its wearers with strength and stability, this collection is an acknowledgment of growth through love. A moment to appreciate the experience of love through its emotional and aesthetic sensibility.
Central to this season’s CRUEL designs stand growth and healing, marked by a balance of distinct contrasting elements that are representative of vacillating emotions. The collection highlights the artistic flirtation between sharp silhouettes, exaggerated proportions, and warm brown shades, melted together through CRUEL’s notorious play with deconstruction, wearable avant-garde styles in high-quality & sustainable fabrics.