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Martine Rose's latest collection has left us wanting to go out, meet with our people, and spend time outdoors.
The London designer leaves us, once again, delighted with her pieces. Martine Rose returns in full force with her latest launch, depicting what can clearly only be described as your typical day in the British capital.
Although this time around she presents things from a different perspective than we are used to, the designer remains faithful to prints that have been previously present in her collections.
If the "beermat" looks familiar, that's because it is, we saw this print as part of the FW18 season, as well as in collaborations with other brands such as Stussy. Another of the brand's hallmarks is the “Expect Perfection” slogan that accompanies the “beermat” print in this collection.
This new release features fluid and comfortable designs, from t-shirts, sweatshirts, shirts, and tracksuits. All of them betting on black and white colours, with the logo simulating a Martine Rose coaster.
The remaining designs for T-shirts, scarves, and other accessories, appear with the “all-over” print that refers to various beer brands, with a personal graphic design creating a a sort of collage effect.
The images of the campaign were photographed analogically, as mentioned before, as a nod to one of the traditional plans among young Londoners: spending hours in one of its wonderful parks with friends, enjoying the days when the sun bathes the city.