A sophisticated lookbook campaign featuring the Killer Instinct SS23 collection. Using the symmetry of natural landscapes as a backdrop, we created a contemporary summer style. Due to using a hard flash in order to highlight the looks and create contrast, the lookbook has a dynamic character.
Killer Instinct was founded in 2012 on the principles of timelessness tailoring and freedom. In Killer Instinct originated as a fashion line within Franzel Amsterdam and was formally established in 2012 by Eric Franzel. The brand reflects the founder’s journey of overcoming obstacles and continuously aiming for the best.