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Is Branded Content Effective For My Brand?

Business Insights / By

Marketing and advertising have existed for a long time, for as long as products have existed! Its trajectory and evolution are -as is ours- in a constant state of transformation, adapting to the changing times. The habits of consumers are different now from what they were a decade ago, and the same goes for their desires and needs. In order to effectively carry out any marketing strategy, it is imperative that you take these desires and needs into consideration and plan any action around them. […]

NFTs: Are They The Future Of Art Or A Whimsical Trend?

Tech & Metaverse / By

The digital art scene witnessed a revolution with the introduction of NFTs. Now accessible for more people, the art sector experienced a boom in value with this new phenomenon. NFTs are the 21st century’s most recent sensation, with a $41bn market value in 2021, according to the blockchain data company Chainanalysis. However, not everyone agrees on classifying NFTs as art. We can’t help but wonder: which side are we on? […]

Overconsumption: Why Is It A Thing And Can We Solve This Problem?

Fashion / By

Fashion is a dynamic environment with its ins and outs reflected every season in the multiple collections that hop onto the trend bandwagon. As an industry, it has adapted to this fast-paced world we live in via fast fashion. Being stylish is significantly more available to anyone and everyone who wants to express themselves through the language of fashion. But, what about the trade-off between being trendy and being sustainable? […]

4 Trends That We Owe To The Black Community

Fashion / By

Fashion can be a wonderful and beautiful example of globalization and how a trend can bring us closer by bridging the distance between entire nations. It can be a tool for appreciation, it can be something through which we realise that at the end of the day, we are all people. There is, however, a key difference between cultural appreciation, and cultural appropriation. Failing to acknowledge this can, as we’ve already witnessed, have disastrous social repercussions. Meaning that instead of paying homage to a culture by making trends that originated in said culture visible, we exploit them for our own benefit while we continue to allow further discrimination and oppression of that very culture. […]

Editor’s Pick: Queer Photography Matters, It Always Has, And It Always Will

Lifestyle / By

Why is it that humanity has this sort of obsession with legacy? With that idea of what we will leave behind once we die, what we will be known for or how “people” will remember us (whoever those “people” maybe)? Why did cavemen paint walls with scenes of their lives? Why did emperors immortalize themselves in stone? Why did we erect statues of soldiers, both fallen and victorious? […]

Fantasy And Reality Become One In Decentraland’s New Store: Samsung 837X

Tech & Metaverse / By

This isn’t the first time we say this, but just in case you missed it… The Metaverse is here. The Metaverse is no longer a concept that a few believed would happen, it is happening right now, and it is taking over. Now that even corporate giants such as Facebook have made their incursion into this virtual realm, there is no denying that the Metaverse has entered the mainstream. And the outcomes of this happening are beginning to unravel. […]

The Odd Case of Trucker Hats: Can A Fashion Item Be The Reflection Of A Dwindling US Legacy?

Fashion / By

There is one thing that everyone is on the same page regarding trucker hats, they were the fashion sensation in the late 90s and early to mid-2000s. They come from humble beginnings, as one can trace their existence all the way back to their rural and blue-collar roots. They then became one of the symbols of US-inspired dominant culture prevalent during the post-Cold War era euphoric period. This time was dominated by globalization, and trucker hats with simple patterns or quotes spread like a wildfire, from street to red carpets. […]

How Has African Culture Influenced Today’s Fashion Trends?

Fashion / By

The fashion industry has always been a heterogeneous industry, even before willingly admitting it. It has always been influenced by different cultures and traditions, which then in turn created trends. But in the early days, trends weren’t experienced the way that they are now. Before trends were created and lived thoroughly, they were real. Nowadays we keep reviving those days by inspiring, remembering, and creating through looking back. Throughout the past few decades, we have been able to observe the remarkable influence of a specific culture, the African culture. African culture is a very abundant and diverse culture, from the North African culture to the Central and South African, to the descendants who emigrated to other countries, such as the African American culture. […]

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