Mandetron is a fashion film for the brand LED. It brought Brazil’s vibrant colours and lively rhythms to life, promoting the brand’s philosophy of freedom and happiness. The film pays tribute to the rich and energetic culture of Brazil, highlighting the brand’s connection to the country and its people.
PROJECT
Mandetron – Fashion Film
- Campaign Development
LED emerged from designer Célio Dias’ desire to bring to life the fashion ideas he wanted to see on the streets: a cosmopolitan, irreverent, elegant and universal style. The brand carries in its DNA a total commitment to freedom of choice, a value embedded in all genderless design pieces.
CREDITS
Creative Agency: The Next Cartel
Photography: Raquel Espirito Santo
Filmmaker: Kactus
Graphic Designer: Naya Nakamura
Production, Research and Casting: Ampla Lab
Soundtrack: Alexandre Hypolito
Model’s: Mandela, Juliana Andrade and Meno Felps
Executive Producer: Perardua Produtora and Bill Macintyre
Styling: Thiago Ferraz
Beauty: Helder Rodrigues
Beauty Assistant: Juliana Boeno
Location: morefyaclub
Sound System: Paredão Panter
