An audacious film creation for the brand’s AW22 campaign. This production embodies the brand’s philosophy of overcoming obstacles. The creative approach of this video symbolizes the capacity for the rebirth of oneself. It emphasizes how we should welcome the future and scrape out the past fearlessly.

In Gold We Trust originated as a fashion line within Franzel Amsterdam and was formally established in 2012 by Eric Franzel.

Creative Agency: The Next Cartel
Production: The Next Cartel
Film Directors: Kactus Film (Felipe Druda & Rodrigo Ferreira)
Creative Director: Felipe Santibañez
Photography Director: Edi Ferreira
Redactor: Alex Adati
Art Director: Mateusz Turzynski
Creative Producer: Bart Bonnema
Art Director: Diana Boier
First Camera Assistance: Gulcin Bekar
Second Camera Assistance: Anna Clotet
Steady Camera Operation: Pau Rodriguez
Gaffer: Joan Carrasco
VFX: Humanoide
Photography: Silvia Rocchino
Styling: Noor Zuitina
Styling Assistance: Nina Vila, Alegría Yin
MUAH: Catalina Sartor
Runners: Matias Rodrigo, Iñigo San Felix
Voice Over: Joachim Kuipers
Talent: Anderson da Conceição