Have you ever wondered if one can dress in monochrome while still standing out among the crowd? Well, we have the answer for you: Yes, it is possible! With HELIOT EMIL, not only will you catch everyone’s eye, you will shake their perceptions on techwear to the core.
Meet our recent obsession: Copenhagen-based experimental streetwear brand: HELIOT EMIL. Presented by brothers Julius Juul and Victor Juul, this is a brand with a crystal ball sight of the future. Their premise is very clear; reinterpret simple pieces into innovative looks and create the signature HELOIT EMIL silhouettes. The style can be described as minimalistic, but they never fail to add the edge into every creation.
Source: Fucking Young
They say the devil is in detail. But in this case, the style is in the details. The blueprint of designs comes from an interest in abstract concepts. They then explore these ideas and find their muse. That inspiration is the creative force of HELIOT EMIL. Materials and fabrics are always custom-made to reflect the vision behind the designs.
Source: Design Scene
The creative process starts with a curiosity, follower by experimentation with the garments, frequently blurring the lines between form and functionality. But this is only the tip of the iceberg, HELIOT EMIL also included artificial intelligence in the design process. The prints for their latest collection “Permanent Metamorphosis” were generated by using this exact method.
After the introduction of their debut collection in Milan during the Spring/Summer 17’ season, HELIOT EMIL continues to move forward. As recent, their new designs stormed the runway of Paris Fashion Week spring/summer 22’. They took us on a journey towards the digital age with their unique aesthetic. Wanna join?