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Nick Holiday, the designer responsible for the aesthetics and merchandising of the American boyband Brockhampton, launches the new collection for his urban fashion brand, Holiday.
Although Nick's career is widely recognized for its habitual focus on music, this time the designer delights us with a collection inspired by Mother Earth.
The designer recounts how during long days at the office, his computer screen showed aerial images of natural landscapes that fascinated him, and he had never been able to go, so he began to imagined what clothes he would wear if he were there. This is how the idea for the collection was sparked. By, dreaming, inspiring, and creating.
The shots in the lookbook are photographed by Gunner Stahl in the wonderful wilderness of Kauai, Hawaii. The most beautiful place Nick has been to, plus, in addition to the project, the trip was a great opportunity to get to know the Hawaiian culture and community.
In Holiday's designs, the slogan “Earth Wear” is the undeniable protagonist, as a general perspective of the meaning of making clothes inspired by the earth and in all its aspects, from the sky, the streets, the earth, the mountains, or even the snow, takes center stage. The new Holiday collection is a great reference to mother earth in all its forms.
The designer's new proposal is based on oversized and fluid looks. Sweatshirts and tracksuits are the stars of the new Holiday pieces, although we also find round neck T-shirts, caps, and other accessories with the slogan "Earth Wear". There is a lot of variety in terms of colours, a specific colour range is not established, but we can observe different options available for the consumer's taste; from white, red, blue, yellow, and green, in different shades, more opaque or more vivid.
Nick bets on comfort as the main objective, fluidity, and movement are the keys for this summer, enjoying nature or the streets of the city, simply our beloved Earth.