Hundreds of people raced through the streets of Soho to get their hands on the latest drop from Corteiz, and this isn’t the first time for the brand, as they have seen this before. One may wonder, “why this much hype?”. There is actually a fundamental reason for the Corteiz’s success: the RTW (rulestheworld) movement and its founder Clint. And we’re about to tell you why.
Source: The Pit London
One could say Corteiz is a streetwear brand, like many more. However, it has a significant edge over its peers: the drops are limited edition, so getting ahold of a Corteiz piece is an exceptionally competitive race. They sell out minutes after their release, and the resale market is discouraged. The designs are meant to be treasured and even collected. Once you have a Corteiz, you feel like a part of a privileged community.
Every aspect of this brand represents the 21st century digital age, even its ads! They only use social media, a private Instagram page, and mix it with clever marketing strategies. Let’s take an example from one of their recent acts: crowds sprinted through the centre of London to exchange travel cards for t-shirts. This simple act attracted many eyes towards Corteiz and made the brand stand out at the forefront of mainstream culture. Clint knows the power of social media, and he’s not afraid of using it.
Corteiz has a very distinctive and unique aesthetic. By combining exclusiveness with the rebel youth spirit, collections include authentic balaclavas, bold messages, and signature joggers. The designs have been worn by celebrities, namely Dave, Jorja Smith, and the late Virgil Abloh.
With their unmatched approach, Corteiz will be a running theme in our minds when we’re thinking about a stylish streetwear brand.