[vc_row][vc_column][vc_column_text]Fellow sneaker enthusiasts gather round; we have something we want to talk about! Mid January, Jordan released a new edition of retro-inspired footwear: Air Jordan 4 Retro. The fresh release Red Thunder is in classic -and always on fleek- red and black combo, reminiscent of the Chicago Bulls. We can’t help but be fascinated by the perfectly executed reference.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][frgn_single_image image=”23479″][vc_column_text]Source: The Guardian[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Speaking of references, we can’t help but think about how iconic and sensational Air Jordans became after Michael Jordan debuted them in 1985. The design was bold and even caused the NBA to enforce uniform rules. This anti-establishment spirit was infused into youth culture, and sneakers became social symbols for all the right reasons.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Their commercialisation followed suit after the hype generated, and thus the world of sneaker hype was born.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Once reserved for the sports field, sneakers became status symbols and a hyped-up marketing feat. They found their way back to everyday life, they were worn with pride, all thanks to the sneaker boom Air Jordan triggered in the 80s. Now, we find ourselves amid the golden age for sneakers because of this epic legacy.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Since then, they have secured their place in our collective cultural consciousness.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][frgn_single_image image=”23481″][vc_column_text]Source: Kicks On Fire[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The Air Jordan 4 Retro “Red Thunder” is no different then its predecessors. Red Thunder is the reinterpretation of fan-favorite AJ4 Thunder, which initially dropped in 2006 and was rereleased in 2012. The color palette is the main difference; while Thunder is yellow dominant, Red Thunder is dressed in vibrant crimson red.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Red Thunder offers everything any sneakerhead could possibly ask from a sneaker: style, comfort, and attitude. All in classic Air Jordan silhouette and the iconic colour spectrum of the Bulls. The design is very on brand and on point with the trends now. What is there left to say when they hit the bull’s eye, again?[/vc_column_text][/vc_column][/vc_row]
With only 3.8% of medium-sized models featured in fashion shows across New York, London, Milan, and Paris, one can’t help but wonder if inclusivity was just a fleeting trend. […]
